Tennessee-inspired · Hockey concepts
One hockey identity explored through four coordinated design variations.
CUSTOM JERSEY DESIGN / MAC HANCE
Custom jerseys.
Distinct identities.
Custom jersey design across hockey, football, baseball, soccer, and basketball. Made around your team’s identity, down to the crest, lettering, and colors.
DESIGNED BY MAC HANCEINDEPENDENT DESIGNER / KNOXVILLE, TN
01 / SELECTED WORK
A considered
collection.
Selected projects across illustrated hockey, geometric soccer kits, and classic baseball styling. Explore the direction behind each design.
Main Street Dads Club · Soccer
A geometric kit built around shared identity and heritage colors.
Main Street Dads Club · Hockey
Narrative artwork carried through the crest, numbers, and full sweater.
Main Street Dads Club · Baseball
Club script, subtle pinstripes, and coordinated sleeve details.
Explore all 13 projects, including additional concepts and alternate colorways.
DESIGN STUDY / WORLD SHOWCASE
One identity. Every angle.
A geodesic pattern, national flags, and heritage trim give this kit a shared visual language. The front, back, and smaller details all reinforce the same theme.
02 / DESIGN SERVICES
Made around
your identity.
Custom design for hockey, football, baseball, soccer, and basketball. Artwork, typography, color, and placement developed together as one cohesive jersey.
Discuss a design commission01
Jersey concepts
A distinct visual direction for your team, club, community, or themed collection.
02
Crests, lettering & numbers
Coordinated placement and treatments for the elements that define the jersey.
03
Colorways & variations
Alternate palettes and coordinated versions that still belong to the same identity.
04
Front, back & detail views
A clear presentation of the design as a whole, with the smaller decisions brought into focus.
03 / THE PROCESS
From the brief
to the details.
A jersey should make an impression from a distance and hold up to a closer look. I give every element the same attention, from the main crest to the numbers, shoulder patches, and sleeve stripes.
01
Define the direction
Start with your team, audience, inspiration, and intended use. Establish the visual direction and the details that matter.
02
Develop the design
Bring the artwork, lettering, numbers, colors, and striping into a cohesive jersey concept.
03
Refine the whole piece
Review the front, back, alternate directions, and smaller elements together so the design holds up from every angle.
04 / THE DESIGNER
Mac Hance.
I design jerseys that give an idea a visual identity. My work combines classic sports styling with detailed illustration, bringing the artwork, typography, and colors into one cohesive design.
This portfolio brings together designs for Main Street Dads Club, Main Street Moms Club, and sports concepts inspired by Tennessee. The portfolio spans hockey, soccer, football, and baseball. Custom basketball jersey design is also available.
Discuss your project05 / DESIGN INQUIRIES
Let’s design
something yours.
Tell me who the jersey is for, the direction you have in mind, and your ideal timing. We can discuss the scope from there.
mac3hance@gmail.com